By Philip Cohen
socialmediatoday
The idea of an Ask Me Anything session on Reddit is that, well, you can ask anything. It can be a delightful session of honest conversation between a very interesting person and Redditors. Unfortunately, Woody Harrelson or his PR team didn’t seem to understand that. Instead of answering questions honestly, he plugged his movie Rampart at every chance and completely shot down personal questions. It became pretty clear that this was strictly a PR opportunity for his new movie, and that he had no interest in participating in a real AMA. It couldn’t have gone worse.
Lesson: Understand what something like an AMA requires before agreeing to it. And even when doing an event for promotional purposes, try to be a little (or a lot) more real with your audience.
Read More: http://socialmediatoday.com/philcohen4/1246791/7-social-media-campaign-disasters
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