socialmediatoday
Nowadays it’s almost impossible to find a generic hashtag that doesn’t have at least some content attached to it and a good practice is to check your hashtags ahead of time. Of course, you can’t own a hashtag and it can be co-opted anytime but if you check it out first, you’ll be able to see if other brands are using the same tag. Remember to include obvious misspellings in your search. Additionally, you’ll want to look carefully through some of the existing content attached to a hashtag and see if there is a cultural meme being discussed or any observable themes.
As an example, yoga wear clothing company, Lululemon, ran a 30 day Instagram photo challenge in September 2012. The contest was titled “What the Focus” and used the hashtag #WTFSEPT.
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