1.22.2013
Journalists are finding that social media gives them ample opportunities to breathe new life into archived content. Recently, they’ve used social networking sites — while covering deaths, anniversaries, birthdays and ongoing stories — to resurface old content that their audiences may otherwise never see.
The Wall Street Journal used Facebook to create a timeline of its coverage of the Facebook IPO Instead of inundating its main Facebook page with IPO coverage, the Journal created a separate timeline that would become a social landing page for its coverage of the deal.
The timeline recounts Facebook’s journey since 2004, when it was launched from Mark Zuckerberg’s Harvard dorm room as thefacebook.com, and includes links to related articles on wsj.com.
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