Monday, March 25, 2013

Public Shaming Via Twitter


By:Kashmir Hill
Forbes
Over the weekend, a female “developer evangelist,” Adria Richards, overheard two male developers making what she thought were sexist jokes during a tech conference. Uncomfortable with confronting them in person, she instead tweeted a photo of the two to shame them publicly, writing that “jokes about forking repo’s in a sexual way and big ‘dongles’” are “not cool.” One of the dongle-joking dudes was wearing a visible nametag in the photo. Richards’s tweet was immediately spotted by an organizer for the tech conference who pulled the two men aside to confront them about the comments. According to a post on the conference’s website, the men agreed the comments were in poor taste and apologized.
Richards explained in a blog post why she needed to call out the behavior via twitter
That could have been the end of the story but instead, like a sexist snowball rolling down a hyper-sensitive mountain, the situation has escalated considerably. Richards wrote a blog post about the encounter, in which it’s not entirely clear that the comments were sexist (in my reading). 


Monday, March 18, 2013

Graph Search Hates Facebook

By: Arun Sundararajan
Wired.com


Facebook announced a series of incremental updates to Graph Search yesterday — as revealed by a peek under the hood — and I think it’s a good thing they’re doing the feature and user release so gradually.
It might be for technology scalability and resource reasons, but it’s also good psychology. A slow and steady rollout gives Facebook time to preserve its feel of a digital living room (or neighborhood bar), a place where we can safely hang out with our friends. It also gives users time to figure out and get comfortable with where their information ends up as it is indexed and made searchable.
Because a steady supply of current preferences and intent is absolutely critical to the success of Graph Search. Yet this supply of social information on Facebook could slow as the very demand for it grows.

5 Ways Journalists can reuse old stories

By: Meena Thiruvengadem
1.22.2013

Journalists are finding that social media gives them ample opportunities to breathe new life into archived content. Recently, they’ve used social networking sites — while covering deaths, anniversaries, birthdays and ongoing stories — to resurface old content that their audiences may otherwise never see.


The Wall Street Journal used Facebook to create a timeline of its coverage of the Facebook IPO Instead of inundating its main Facebook page with IPO coverage, the Journal created a separate timeline that would become a social landing page for its coverage of the deal.
The timeline recounts Facebook’s journey since 2004, when it was launched from Mark Zuckerberg’s Harvard dorm room as thefacebook.com, and includes links to related articles on wsj.com.

Tuesday, February 26, 2013

Ninoshka Perez

News Reporting

February 25, 2013

Budget Line

 I chose Joshua Lorenzo an upcoming US air force pilot. He attends Embry-Riddle aeronautical 

school, where he fly's airplanes three times a week. I think he will explain what and who inspired him

to study Aeronautics Science.

Monday, February 25, 2013

Putting Social Media to Work

By Matt Foulger
socialmediatoday.com

In social media, there is nothing more powerful than someone advocating for your brand. Advocates give their friends, families and colleagues trusted advice that is far more credible than any source of advertising. They defend a business against negative messaging in the countless small interactions that determine a brand’s health. They volunteer ideas for product and service improvements. And they do it all for free.

It’s no wonder, then, that just about everyone is looking for advocates. Companies are executing deliberate social media programs to find, activate and maintain these vital assets. Understandably, current engagement efforts are focused on making evangelists out of customers, widely considered the most authentic and valuable spokespeople. Influencers in the news media, academia and other fields are also cultivated. But while enterprises reach out to these external constituents, the best potential advocates hide in plain sight — their own employees.

Read more: http://socialmediatoday.com/1250566/putting-social-work-brand-advocates

9 Environmental Tumblrs

By Matt Petronzio
Mashable

With our sights set on Mars as a potential second home (and the astounding progress we're making toward colonization), it's easy to forget about Earth. But think about pollution, poaching and climate change — they all show how much is at stake if we don't drive change now.

We found nine Tumblr blogs that will prove useful for any environmentalist, activist or advocate. You'll discover original photography, digestible content and green lifestyle information from non-profits, publications and individuals — and it's all worthy of a reblog.

Read More: http://mashable.com/2013/02/25/environmental-tumblrs/

Monday, February 18, 2013

Twitter Hacks Hit Users

By Andy Greenberg
Forbes


When Twitter revealed Friday that 250,000 of its user accounts may have been compromised by hackers, it downplayed the damage by adding that “only a very small percentage” of users were affected. But that very small percentage may represent a very big chunk of Twitter’s activity and influence.
The quarter million Twitterers hit by the hacker compromise were nearly all among the first batch of users of Twitter’s service, registered in June of 2007 or earlier, according to an analysis by the social media analytics firm PeerReach and others by independent Twitter users. PeerReach found that among 80 users it asked or who volunteered the information on Twitter, all but four who were alerted that their account was compromised had registered in that early window, and every user that hadn’t received the email had registered later. Another count of 54 users by Melissa Elliott, a researcher with security firm Veracode working in her spare time, found that all but one user hit by the attack had registered before the same cutoff date. I got similar results when I queried another dozen Twitter users.