Ninoshka Perez

News Reporting

February 25, 2013

Budget Line

 I chose Joshua Lorenzo an upcoming US air force pilot. He attends Embry-Riddle aeronautical 

school, where he fly's airplanes three times a week. I think he will explain what and who inspired him

to study Aeronautics Science.

Putting Social Media to Work

By Matt Foulger
socialmediatoday.com

In social media, there is nothing more powerful than someone advocating for your brand. Advocates give their friends, families and colleagues trusted advice that is far more credible than any source of advertising. They defend a business against negative messaging in the countless small interactions that determine a brand’s health. They volunteer ideas for product and service improvements. And they do it all for free.

It’s no wonder, then, that just about everyone is looking for advocates. Companies are executing deliberate social media programs to find, activate and maintain these vital assets. Understandably, current engagement efforts are focused on making evangelists out of customers, widely considered the most authentic and valuable spokespeople. Influencers in the news media, academia and other fields are also cultivated. But while enterprises reach out to these external constituents, the best potential advocates hide in plain sight — their own employees.

Read more: http://socialmediatoday.com/1250566/putting-social-work-brand-advocates

9 Environmental Tumblrs

By Matt Petronzio
Mashable

With our sights set on Mars as a potential second home (and the astounding progress we're making toward colonization), it's easy to forget about Earth. But think about pollution, poaching and climate change — they all show how much is at stake if we don't drive change now.

We found nine Tumblr blogs that will prove useful for any environmentalist, activist or advocate. You'll discover original photography, digestible content and green lifestyle information from non-profits, publications and individuals — and it's all worthy of a reblog.

Read More: http://mashable.com/2013/02/25/environmental-tumblrs/

Twitter Hacks Hit Users

By Andy Greenberg
Forbes

When Twitter revealed Friday that 250,000 of its user accounts may have been compromised by hackers, it downplayed the damage by adding that “only a very small percentage” of users were affected. But that very small percentage may represent a very big chunk of Twitter’s activity and influence.

The quarter million Twitterers hit by the hacker compromise were nearly all among the first batch of users of Twitter’s service, registered in June of 2007 or earlier, according to an analysis by the social media analytics firm PeerReach and others by independent Twitter users. PeerReach found that among 80 users it asked or who volunteered the information on Twitter, all but four who were alerted that their account was compromised had registered in that early window, and every user that hadn’t received the email had registered later. Another count of 54 users by Melissa Elliott, a researcher with security firm Veracode working in her spare time, found that all but one user hit by the attack had registered before the same cutoff date. I got similar results when I queried another dozen Twitter users.

Read More: http://www.forbes.com/sites/andygreenberg/2013/02/04/twitter-hack-mostly-hit-early-adopter-well-connected-users-and-probably-president-obama/

7 Bad Media Stunts

By Philip Cohen
socialmediatoday

The idea of an Ask Me Anything session on Reddit is that, well, you can ask anything. It can be a delightful session of honest conversation between a very interesting person and Redditors. Unfortunately, Woody Harrelson or his PR team didn’t seem to understand that. Instead of answering questions honestly, he plugged his movie Rampart at every chance and completely shot down personal questions. It became pretty clear that this was strictly a PR opportunity for his new movie, and that he had no interest in participating in a real AMA. It couldn’t have gone worse.

Lesson: Understand what something like an AMA requires before agreeing to it. And even when doing an event for promotional purposes, try to be a little (or a lot) more real with your audience.

Read More: http://socialmediatoday.com/philcohen4/1246791/7-social-media-campaign-disasters

Avoid Failing with Hashtags

By Michael Zsigmond
socialmediatoday

  Nowadays it’s almost impossible to find a generic hashtag that doesn’t have at least some content attached to it and a good practice is to check your hashtags ahead of time. Of course, you can’t own a hashtag and it can be co-opted anytime but if you check it out first, you’ll be able to see if other brands are using the same tag.  Remember to include obvious misspellings in your search.  Additionally, you’ll want to look carefully through some of the existing content attached to a hashtag and see if there is a cultural meme being discussed or any observable themes.

  As an example, yoga wear clothing company, Lululemon, ran a 30 day Instagram photo challenge in September 2012.  The contest was titled “What the Focus” and used the hashtag #WTFSEPT.

Read More: http://socialmediatoday.com/michael-zsigmond/1236171/avoiding-hashtag-fails

The Grammy's Missing Chances

By Matthew Peneycad
socialmediatoday

  Despite all of LL Cool J’s promotion, social media fan engagement failed to play a meaningful role in the Grammy Awards television broadcast.

  With so much online discussion and participation, the only social media commentary that made it to the airwaves were a few shallow comments that were both lacking in substance, and resulted in the provision of virtually no added value. Why do we need to be read a tweet about how hot Taylor Swift is? We don’t.

  Instead, imagine how awesome it would have been if the social media managers behind the Grammys were identifying and responding to tweets and comments on the air that would have altered the programming in an interesting, entertaining, or educational way. Tweets and comments that a response to which would generate further social media discussion and commentary, or that would give social participants a sense of being rewarded for their interesting questions, comments and discussion points.

Read More: http://socialmediatoday.com/rgbsocial/1236561/one-huge-social-media-opportunity-grammys-completely-missed