Wired Magazine
The new Z10 could save BlackBerry.
It won’t dethrone Android or put a major dent in Apple’s iPhone dominance. But it will make current BlackBerry users happy enough to lay down some cash. They’ve been waiting for a good shot in the arm for too long, and with its modern operating system and rich app platform, this is a very capable device that will exceed their expectations. It’s a phone that’s meant to do much more than just send secure e-mail. For the beleaguered Canadian company that’s catching up to the rest of the smartphone market, that’s the good news. But even with a whole new operating system running on some great hardware, the Z10 will not inspire a grand exodus from the two leading mobile ecosystems. No matter how much it looks like an iPhone 5, as soon as you pick it up, you know it’s a BlackBerry. The user interface is totally redesigned, but there’s nothing groundbreaking about it, even if the higher-ups BlackBerry would have you believe the opposite is true — since the device was first unveiled, the marketing suits have been eagerly showing off the awesomeness of the new software as they repeatedly mention the fact that 100,000 apps will be avaialble by the time the phone goes on sale in the United States this weekend.
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